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NFTS TAKE OVER ICONIC NYC BILLBOARD AS CRYPTO FINDS ITS WAY TO OUT-OF-HOME ADS

AdAge | Oct 27, 2021

For a decade, the billboard overlooking Columbus Circle in New York City displayed the CNN logo, until the news behemoth ended its lease in 2015. Since then, a digital billboard, owned by Moinian Group and sold by Vector Media, was erected in its place, which has housed various advertisers. But on Monday, the billboard began displaying mysterious phrases, starting with "hello, world," with no brand attached.

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